Zeidman Technologies Appoints UR Group as West Coast Sales Organization

CUPERTINO, Calif. (July 6, 2004) - Zeidman Technologies, Inc. (www.zeidman.biz), developer of the SynthOS^TM real-time operating system synthesis tool, has selected UR Group, Inc. (www.urgroupusa.com) to provide technical sales for the West Coast.

"We chose UR Group because of its strong technical skill set and its commitment to customer service and support," said Bob Zeidman, president of Zeidman Technologies. According to Mr. Zeidman, the UR Group will significantly expand the presence of Zeidman Technologies and will offer potential customers a convenient channel for evaluating and obtaining Zeidman Technologies' products.

"We have joined with Zeidman Technologies as part of their sales force because they have developed an incredible RTOS synthesis tool and we are excited to educate our customers about it. We are convinced that our customers will be very interested in it because it reduces software development time and at the same time reduces hardware costs by allowing the use of less expensive processors and less memory. The optimized software can also reduce system power consumption," said Robert Tepper, Managing Director of UR Group.

About Zeidman Technologies
Zeidman Technologies is a developer of software tools for the efficient design of embedded systems. The company has created a powerful new tool set that uses software synthesis to automatically generate source code, based on the concept of hardware synthesis. These tools can significantly cut development time, optimize the system software, and reduce production hardware costs. The company was founded by industry-leading experts in hardware and software design and is headquartered in Cupertino, Calif. More information about Zeidman Technologies, its products and services is available at www.zeidman.biz.

About UR Group
UR Group, Inc. is part of a worldwide demand creation and fulfillment organization called UR Holding, SpA. With headquarters in San Diego, Calif., the company represents a variety of companies that make innovative and compelling high performance products. More information about UR Group, its products and services is available at www.urgroupusa.com.

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SynthOS is a trademark of Zeidman Technologies.